While reading Adorno and Horkheimer's essay I found in it a strong correlation with the Marxist dialectic expressed in the two concepts of "base" and "superstructure" that we finally proposed ad discussed during the seminar.
Marx defines as base all the features, roles and forces in the production process, such as relations employer-employee, work organizations and owning regulations, and as superstructure he lists the culture and art, the roles and hierarchies, the state and institutions, the rituals and religion of a society.
In his dialectical materialism Marx states that the superstructure is directly inferred from the base, according to this we need to analyze the procedural dynamics of the production process to utterly understand the superstructure, for they interact each other yet the dialectic between them is not completely of the type cause-effect thus the base prevails.
In this sense the point of their discourse find synthesis in the quote "Du bist was du isst", literally "you are what you eat" framed by L. Feuerbach -and mostly known for the song "Mein Teil" by the german band Rammstein- expressing the fact we are mind-shaped from the content we consume.
Furthermore I got involved in the dissertation about art, I do not fully agree with what A&H state about art in the mass production society even if from this reading arose many interesting reflections.
The authors' critique moves against the new media industry of the time, mainly addressed to Hollywood movies and recorded music, which prevents the spectator from a intimate contemplation of the work of art and whose products are not consumed "hic and nunc", literally "here and now", unlike what uses to happen in the theatre or in the concert hall where art is created around the audience, but imposing globally and forcedly the modalities and formalities of consumption.
Personally I find true the judgement against the mass media production but with some reserve on the distinction of what art is or is not in our society.
I believe, or at least I hope, undeniable stating there is some kind of art in the present -and probably in the future- media, but at the same time what I constantly notice is a gradual shift in defining what is conventionally beautiful towards simpler and more shallow aspects.*
This reflections lead me to feel that probably we urge to reflect on this dynamics the media use to set off, in order to preserve our integrity and awareness, the media want us to hear and not listen, to watch and not observe and eventually to talk and not express.
I must admit I always welcomed the speed, variety and amount of the sources of knowledge the technology supplies us because I would probably have not grown the person I am today without, thus at the same time I believe the countless number of inputs we have today risks to turn us just into weak minded targets for the impossibility to reflect on the content we unconditionally consume.
*These are some concepts we quickly discussed during the seminar but which I am really interested in, let me explain better.
I notice we are missing the feeling of what Kant defines as sublime hence the feeling of resigned astonishment when observing what is meant to be art or culture to the advantage of the shallow and linear beauty the mass media propose us.
It is for instance the contrast of feelings we can feel when listening to the "Prelude to Tristan und Isolde" of R. Wagner, my favourite classical piece for its elusive and ethereal shape which need to be contemplated, and the last top-chart "Wake me Up" by Avicii, that I find a sincerely catchy and compelling sing-along.
It is really interesting that you mentioned the correlation between concumption and being. I agree with the phrase "you are what you eat".
ReplyDeleteIt is nice to read that you accept that there is some kind of art in media. While I agree with the authors on the mass production of culture, I see their point of view to be too strong and too limited. But this can be explained if we consider that they were part of the cultural elite and that they discarded anything not conforming to their way of thinking.
When reading your comment on media and their role, I was wondering on your thoughts regarding the risks of the impossibility to reflect. According to you, how can we avoid that?
We are permanently asked for some kind of balance in what we do, but once more, who is to say what is too much? What is right or not?
ReplyDeleteHowever yes, I think they are too restrictive about their aesthetic view, it was the critique moved from A. Warhol and R. Liechetenstein against the strict judgement of art critics, but still I am afraid to say everything can be art, I know they were provokers, but think about M. Duchamp or worse to P. Manzoni...
(http://en.wikipedia.org/wiki/Artist's_Shit)
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ReplyDeleteHey Matteo, I enjoyed reading your post because you always touch different fields and aspects which I didn't think of in the first place. You mentioned Kants understanding of "what art is" and critical reflected upon how we nowadays might miss the feeling of sublime. Your example of Wagner and Avicii made it crystal clear for me and I totally agree with your opinion. I want to think a little further and share my thoughts on why I think that we miss this feeling. Art in the "past" was always something complex and involved a lot of thinking. Of course you can just listen to Wagner or look at a painting of Picasso and you will like it or not. But that's too simple. Without further thinking what the artists wanted to express, without further research and reasoning - I mean to get behind the true meaning - you will never embrace and experience art how it was intended. The problem today is - and this is of course only my point of view - that art doesn't involve any active thinking anymore and makes us to passive recipients. I don't know if technology has increased the pace of our world just a bit too heavy in that way that we don't have time to reflect on things, I just assume it has.
ReplyDeleteI could notice my own passivity today when I was being confronted with art. I went to Fotografiska to see the exhibition of Pieter Hugo which was great. There also was an exhibition of Inta Ruka, a Latvian photographer which I didn't know of. By passing by all the photographs she shot, which took me 5 minutes, I could tell which photographs were beautiful in my sense and which were not. By accident I entered the small cinema where a documentary about Inta Ruka was shown and why and when she shot the photographs. This documentary covered also the historical background and told stories about the people which I actually saw on the photographs. After 58 minutes of film I entered the exhibition again and I instantly could create a relationship between me as the recipient and the photographs. It took me about 30 minutes more to look again at these photographs which I now could embrace. What a pity I didn't do my research before going...Well I'm kind of busy in a busy world. (Sorry for the long comment, I know you're busy too ^^)
Exactly Simon, and probably this is how they want us to be, it is the concept of consumerism, this society need to sell more and more products, the highest number of purchases in the shortest time, there is no time to think about what better fits us.
Deletehttp://www.youtube.com/watch?v=lt-udg9zQSE
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DeleteHej Matteo, I beleive that this comment of your about media today is very insightful: "This reflections lead me to feel that probably we urge to reflect on this dynamics the media use to set off, in order to preserve our integrity and awareness, the media want us to hear and not listen, to watch and not observe and eventually to talk and not express."
ReplyDeleteThe society today is very fast paced, and it is easy to get absorbed by the messages we are bombarded with and not reflect too much about what we would want to do with our own lives, and what ideas we do have ourselves as individuals. This is true with commercials as well; you buy that detergent that seems familiar to you, and do not realize that you maybe only know it from the commercials on TV, who are telling you to buy exactly that.
Yes Jenny, the case of commercials is frighteningly related to the concept of enlightenment A&H expressed in this essay, there is a complex and multidisciplinary theory behind the "art of selling today" that is perfectly set up to shape the human decision faculty.
DeleteIn my previous studies we attended a course called "Perception models" and in one module we even studied how to compose music and jingles for commercials in order to carry a precise feeling about a product, it was astonishing!